Day 1: Idea Generation with Caroline Mailloux of Solar Sister
The kids were introduced to social entrepreneurship and exposed to a variety of themes of work, ranging from poverty and homelessness to environmental and technology issues. Kids began brainstorming project ideas. We were treated to an inspiring session with hero, Caroline Mailloux of Solar Sister who spoke with us about keeping our passion close to heart while beginning entrepreneurial adventures. The Entrepreneurs in Training participated in a Survey Walk, strolling the neighborhood and talking to local business owners. They created their own questions to ask and enjoyed a truly inspiring learning experience!
Day 2: Project Determination
Time to turn those passions into action! Many of the kids had a theme in mind (such as working with kids or animals), but now came the challenge of narrowing that broad theme into a specific project idea. A few of the kids took on leadership roles to guide the group through an activity called the Cycle of Injustice, where they determined the best impact point for each theme of work and began designing projects. Keeping their passions in mind, they created and began outlining project ideas.
The kids began market research, learned about determining a target audience and marketing strategies. Ian So of the Chicken and Rice Guys ran a real-time marketing contest during his presentation to demonstrate the power of social media when targeting his audience. He talked with the kids about getting started and overcoming obstacles that each entrepreneur will likely face. Dan Silverburg of MacMillan New Ventures presented on the importance of market research and led the kids through an interactive focus group session, explaining how he uses this process during his work and how it can apply to their projects as well.
Kids took their market research and began analyzing to determine the resources needed, potential partnerships and what their next steps should be. Following a guide, each student needed to take ownership of their projects and set goals. Practicing the concept of reciprocation, we headed to the Chicken and Rice truck for lunch! Laura Popple of Seers Farms spoke to us about her animal shelter and the path she took to entrepreneurship and Bob Hornsby led a break-out session, guiding some kids through the ins and outs of business in African communities.
Day 5- Business Outlines, Resilience and Determination with Grace Young of Joel Sartore Photography
Continuing with our Business Outlines, many of the kids were ready to begin reaching out to potential partners and prepping for their first business meetings! The kids learned about business communication strategies and how to speak so others will listen. They practiced pitching and received critiquing from the Dolphin Tank- a friendly, yet critical group of teachers who helped them to improve their communication skills. Grace Young from Joel Sartore Photography spoke with us about photographing endangered species and the resilience and determination it takes to run a business.
Day 6- Communication Workshop with Jeff Sorensen of OptiMize
Our group participated in a fabulous workshop focusing on persuasive communication, led by Jeff Sorensen of OptiMize. Kids learned the best strategies for communication that can be applied to their every-day lives and their lives as Entrepreneurs in Training. Kids practiced pitching using the communication strategies and again, braved the Dolphin Tank!
Day 7: Social Media and Business Communication with Gillian Pressman of Generation Citizen
The kids continued learning about significant elements of entrepreneurship, marketing and social media and business communications. Gillian Pressman of Generation Citizen presented on presenting with an emphasis on the Ask.
Day 8: PowerPoints and Business Cards Aminata Bangura from Amina’s Community Health Center Center Inc. ,
Kids created PowerPoints about their projects, created business cards and had an inspiring and informative session with Amina Bangura of Amina’s Community Health Center Inc. who provides high quality health care to communities in Sierra Leone.
Day 9: Presentations and Pitching Liora Beers of Fairmount Innovation Lab
Kids created their business cards, finalized their presentations and rehearsed. Liora Beers of the Fairmount Innovation Lab hosted the kids and helped them prepare for expo day! The kids received helpful feedback to help them perfect their presentations.
Day 10: Presentation Expo! For an audience of community members, local business owners, educators and families, the kids shared their formal presentations
View the videos below to see an example of a superb final presentation!