Program Overview:  Philadelphia 2015

Day 1:  Idea Generation with Michelle Feldman of Keep Philadelphia Beautiful

Our kids were introduced to social entrepreneurship and were exposed to a variety of themes of work.  With the help of teachers, the kids started to identify their passions and participated in brainstorming sessions for possible project ideas. They learned to think more creatively through cooperative activities that are designed to teach them to look at things from a new perspective.  Michelle Feldman of Keep Philadelphia Beautiful worked with the kids on idea generation and shared the approaches her team uses to create new project ideas.



Day 2:  Project Determination with Sally Munemitsu of Algorythm. 

Our group learned about the world’s social problems and engaged in a Cycle of Injustice activity, to determine the most effective impact point for potential solutions and projects.  They learned about several young entrepreneurs and their work, continued brainstorming, and ultimately determined their projects.  Sally Munemitsu of Algorythm worked with the kids on applying data and market research to improve the design and implementation of their projects.


Day 3:  Market Research, Marketing and Mission Statements. 

The kids were introduced to marketing and learned about determining their target audience.  They were taught about developing marketing strategies to reach specific demographics.  Kids worked together to create a series of survey questions to poll local business owners about and take their questions to the streets during a Survey Walk.  They used the responses from the Survey Walk to help as they continue to specify their project design.  We finished the day learning about mission and vision statements and the kids wrote their own for their unique projects.



Day 4:  Resilience and Determination with Scarlett McCahill of Project Home

Kids learned about the importance of resilience and determination and ran through an interactive activity that taught them tools they need to overcome common obstacles that every entrepreneur will face.  Scarlett McCahill of Project Home presented on resilience and determination and the social enterprise mission of Project Home. 

Day 5:  Apple Store: Our group visited he Apple Store and had the chance to talk with entrepreneurs Logan Cohen from Kudzoo and Nate Bronstein of SmartTrack about how to use social media to promote their projects This took place in the private second floor Executive Board Room! 

Day 6:  Business Plans with Yuval Yarden of Philly Startup Leaders

Our group learned about business models and to incorporate elements of the business model canvas into their projects.  They worked on their business plans and applied material from week one into their designs.

Day 7:  Social Media and Business Cards with Melissa Schipke of Tassl. 

Our kids learned about the power of social media and specific strategies they can use to promote and support their projects.  Melissa Schipke of Tassl presented on how she uses social media as an entrepreneur and her journey to create an innovative new app.  Kids wrapped up the day by creating business cards for their projects.



Day 8:  Presentations and Pitching with Bob Hornsby of Jobomax Global LTD

Students learned the most effective communication strategies and began preparing elevator pitches and formal presentations for their projects.  They viewed presentations by young entrepreneurs and analyzed their communication for effectiveness.  Bob Hornsby of Jobomax Global LTD worked with the kids on their pitches and presentations and shared his experiences and communication techniques he uses while running an international organization.

Day 9:  Presentation Rehearsal at the University of Pennsylvania, Oxford Mills Education Design Innovation Incubator.

Students rehearsed their presentations and met entrepreneurs who are sponsored by Penn.  Kids received feedback from the innovators, then planned the next steps for their projects and prepared for the final day expo.


Day 10:  Presentation Expo!  For an audience of community members, local business owners, educators and families, the kids shared their formal presentations!

View the video below to see an example of a superb final presentation!